Sunny:"Selling Wheels - Choosing the Best Marketing Method"

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In "Selling Wheels - Choosing the Best Marketing Method", the protagonist Max encounters similar problems at every stage of development from inventing the wheel to founding the company. The prophet led Max to clear away the fog of marketing and discover the true meaning of marketing.

The charm for people is that if you are a salesperson, this book will help you grasp your own sales style and choose a suitable sales job. If you are a marketing manager, this book will help you formulate marketing strategies and select sales personnel. If you are running a business, this book will help you understand the development stage of your industry and find your position. If you are a consumer, this book will take you into the fascinating world of marketing and learn which type of salesperson can better meet your needs. The opening chapter tells about the construction of the Great Pyramid in ancient Egypt.

Who would have thought that the construction of the pyramid actually originated from the invention and promotion of one person? Yes, in fact, this young man named Max made his debut. He used his ingenuity and invented an unprecedented wheel. He firmly believes that his invention can bring endless convenience to people, and people will naturally understand how great his invention is, and they will flock to buy their own wheels. He was elated. However, there is no imaginary bustling crowd, no theoretical praise and praise. People don’t understand and don’t bother to understand this great technology. They were accustomed to old habits and were unwilling to easily accept new things that jumped out of thin air. Difficulties stimulated Max's self-esteem. He began to explore the road of marketing, which later led to the creation of the Wheel Kingdom.

Interesting content, paired with condensed marketing knowledge cheese, plus the wonderful evolution of a company from scratch to strong, whether you know nothing about marketing or are a veteran who has been in the industry for many years; no matter where you are At the starting point of starting your own business, you still have a mature business chain. This book is undoubtedly worth reading.

The content of the book is how to sell a valuable thing and let people in need know about it. The same is true with this book. Can it push away the waves and rush to the top of the waves so that readers can see it? How about picking it up, appreciating and practicing it? If Max hadn't jumped out of the weird circle of thinking, how could he have created a kingdom of wheels? If it weren't for Cassius's unique vision, the wheels would have gone from being impossible to sell to earning money for Max. The first pot of gold.

Of note in this book are the 6 questions of the prophet:

1. Who are our customers?
2. Who are our competitors?
3. Why do customers need the products we sell?
4. What would make them more willing to buy from us?
5. Why are they willing to buy from our competitors?
6. What value-added services should our sales staff provide to close the deal?

These are the questions that a salesperson needs to ask himself most when selling a product or service. After understanding the advantages and disadvantages of his own products, competitors, and customer needs, the key to sales is to let customers know what they need. What are the value-added services of other products themselves, so that the products can be sold better.