The Selling Bible: The Art of Humor and Rejection

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Dear LED display sales colleagues,

I have just completed a book called The Sales Bible, which has provided invaluable guidance for my communication skills in the sales process. I am happy to share with you some of my experiences and Revelations after reading.

First, I want to talk about humor, which is a very important communication tool in the sales process. Humor can help us build personal relationships faster and close the distance with customers. I realized that I was able to build a stronger bond with my clients by using humor to defuse the awkwardness or deal with the problem lighthearted. Humor can make the sales process more enjoyable and bring more warmth and intimacy to the relationship with our customers.

Also, I want to talk about rejection notes. During the sales process, we often encounter various reasons for rejection, such as "I'd like to think about it", "We've exhausted our budget", "I'm not ready to buy yet", etc. The Sales Bible provides a six-and-a-half-step method to help us confirm the authenticity of a rejection and overcome it. First, we need to listen carefully to the customer's rejection and determine its sole reason. Next, we need to confirm the customer's rejection again and lay the groundwork for the final signing of the order. We can then respond to the rejection, fully address the customer's questions, and try to steer the customer to a yes. Finally, ask final signing questions directly or hypothetically, and confirm answers and orders in writing where possible.

Effective presentation also plays an important role in the sales process. We should think in terms of how our customers use our products and describe our work creatively. For example, don't just sell electric drills, but the smooth, perfect holes they make; Don't just sell printers, sell printed brochures that reflect the customer's image and increase sales. Effective presentation can make potential customers more impressed and increase their trust in us.

At the same time, in the sales process, we should also pay attention to listen to the customer. Don't interrupt. Ask questions and then shut up and listen. Don't interpret the client's meaning with preconceived notions, and don't jump to conclusions until the client has told the whole story. We need to actively listen, including actively understanding what the customer is saying and what they are not saying. Digest what the other person is saying before you speak, and show them through your actions that you are listening.

Through reading the Sales Bible, I have gained many valuable inspirations and experiences. I hope these shares will help you in your LED display sales. Let us continue to learn and grow on the way to sales, to provide customers with better products and services!

Finally, I would like to sum up the inspiration from this book in one sentence: "In sales, humor is the art of communication, refusal is the opportunity to challenge, presentation and listening bring us closer to the heart of the customer."

From: Jessie